Big News from Marcum

[Northlander]

Oh man ya mean I have to think on the ice?

Ya both Marcum and Otter and Im sure others will have some cool stuff coming out this fall.

[basssmasher*]

think I will stick with my lx 3 rather then spend 700.00

[pulleye16]

I want to see HBird's side imaging technology on ice! Digital readout is for dummies. Whats 17 x 2?

Real time stationary DI would top my list (espicially if it could pick up your lure)!

[Chris Barlage]

can't wait till that is sitting in my fish house

[Eric_Kruger]

can't wait till that is sitting in my fish house

Great an even more powerful maching to give me the vex hex when we fish together lol

[Ed Carlson]

Multi-dimensional real time ice sonar was the logical next step. I'm certain they are not alone in the game. I see other players lurking here. Interesting things ahead for sure.

[Northlander]

And what's with Marcum's LX1, 3, 5, 7 business? Somebody do a marketing study that shows units named with prime numbers sell better than others? They gonna bump up to an LX11 after the 7?

No it would be 9 I think.

[Ed Carlson]

Actually there is a school of thought that Odd Numbers are shown to instill trust/confidence in a product..there is a marketing angle behind it.

[CJH]

Multi-dimensional real time ice sonar was the logical next step. I'm certain they are not alone in the game. I see other players lurking here. Interesting things ahead for sure.

This is what I am looking forward to more than anything.

[sticknstring]

Quote:

Actually there is a school of thought that Odd Numbers are shown to instill trust/confidence in a product..there is a marketing angle behind it.

Vexilar must not of got the memo eh?

[Ed Carlson]

Homie don't play them games.

[muc33]

The screen is way to bright.

yeah, and my Hersey Bar is too Chocolatey............... hehehehehee

[Lip_Ripper Guy]

Picture is on Marcum's Facebook page.

[Castinski]

Wow!

That definately doesn't look like the same old flasher to me.

[Castinski]

[Brad B]

it appears to be a flat screen. the only other thing I would love to see from them is a flasher/underwater camera all in one unit.

[whitebassman]

From their Facebook posting.

WHEN GENETIC ENGINEERING GOES TERRIBLY RIGHT

A Sneak Peak at MarCum Technologies’ Immersive LX-7 Sonar System

Minneapolis, MN - “You do of course know sir, that nothing quite like this has ever been done before,” remarked one high-ranking sonar lab-coat to another.

In the high-tech field of angling electronics, it’s a statement that the engineers at MarCum Technologies have learned to accept. It began with their game-changing underwater video cameras, which over a decade ago coupled advanced SONY® optics with high-resolution viewscreens for a near HD-quality viewing experience.

Soon after, advanced MarCum LX series ice-fishing flashers unveiled the first patented Adjustable Zoom, Interference Rejection (IR) and vivid TrueColor™ Display technology. The LX-5, LX-3tc and VX-1Pro were immediately embraced by the sport’s elite anglers. Relied upon by the top-ranking competitive teams on the professional tournament trail, MarCum LX flashers have accounted for every North American Ice Fishing Team-of-the-Year title in NAIFC circuit history.

Next, MarCum bested its own technology, developing a new breed of digital sonar. The ShowDown Digital Fish Finder provided an intuitive vertical perspective of the water column in a high-speed, high-resolution LCD. For the past several years, ShowDown has been the hottest, most in-demand ice sonar system on the market.

All this was merely the beginning.

The culmination of a decade-plus of advanced sonar engineering, the minds at MarCum Technologies recently leaked word of an all-new, totally immersive sonar system—LX-7.

As press time, here’s what we know at this powerful new sonar system:

• Integrates the optimum blend of “DNA” from MarCum LX Flasher & Digital technologies

• Panoramic 8-inch LCD displays vibrant sonar images with four user-selectable color palettes

• Multi-Dimensional Sonar interface gives user maximum flexibility and the broadest underwater perspective. LCD windows include “water column vertical,” vertical zoom, flasher-dial and traditional widescreen graph displays.

• Industry-exclusive Sonar Footprint™ Technology displays a 3-dimensional scan area of bottom coverage at any depth, with either 8o or 20o transducer cone angles.

• Classic MarCum patented features—Infinitely Adjustable Zoom, Interference Rejection (IR), Auto Range, etc.

• Dynamic Depth™ Interface with auto-populating sonar ranges maximize display area for superior resolution at all times.

• Fully user-defined “Dashboard” displays digital depth, battery voltage, range, gain, IR, target adjust, or any combination thereof

• USB compatibility for web-friendly software upgrades

• True-Time™ sonar response – less than .02 seconds between the echo reaching the transducer and when signal appears on LCD screen

• Internal LCD heater for use in extreme cold

• Includes rechargeable 12-volt 9amp battery, charger and softcase.

• Intelligently managed sonar engine, driven by 4800-watts PtP (600-watts RMS)

• Made in the USA

“We’ve always adhered to the precepts of innovation and the highest levels of sonar technology,” says MarCum Brand Manager, Jon Marshall. “So when we set out to build the next generation in ice fishing sonar, it was with a total team intent to greatly exceed anglers’ expectations. The LX-7 is indeed a wholesale advancement in technology, offering the best DNA from both worlds—real-time flasher response time combined with vivid LCD resolution and realism, all in an expansive and immersive colorful environment.”

[whitebassman]

Looks HOT!!!

All I wanted was a digital readout of depth.

Everything else is just icing on the cake.

Competition is good, and Marcum now should have one upped Hbird and Vex. Let's see what they have in response to this! (It might take a while though!)

The display looks kinda tacky though..reminds me of 90s era computer games.

[toughguy]

• Industry-exclusive Sonar Footprint™ Technology displays a 3-dimensional scan area of bottom coverage at any depth, with either 8o or 20o transducer cone angles.

What's this? This could be the biggest feature on the thing. A possible game changer if you can see the bottom, weeds, and fish in real time 3D.

[whitebassman]

What's this? This could be the biggest feature on the thing. A possible game changer if you can see the bottom, weeds, and fish in real time 3D.

Yes! If this presents a true top-down image in 3-D, then yes, it should be a huge difference. They better make a open water conversion kit for lx-7!

[Chode2235]

Looks like the Lowrance Ice machine I have been using for 5 years now.

This board is funny...

[DTro]

A major revamp! Wow

First impressions to me are:

Durability? Ice Fishing folks are notoriously rough on their gear, and the elements alone will trash most everyday items.

Functionality? Bells and whistles are great as long as they work. Hopefully “rebooting”, “battery pull” , and “software errors” don’t become common words amongst Marcum users.

It sure does look cool though and it appears that Marcum has listened to the consumers and integrated the most popular requests for a next gen flasher. It sure is fun to watch the industry/products evolve and leap frog each other.

Something tells me that with the screen I’m looking at you would easily be able to attach a camera and switch between flasher/camera or even better yet. Split Screen!

Cool Stuff!!!

[Northlander]

Im pumped to use one of these. Of course for hard water but just as much in the boat!

[pulleye16]

Looks like a lot of hype...unless it truly does have 3D imagine. Can't see it functionally though hours wise running off a small battery.. Looks like they just added a showdown to it. Why does one need a circular AND verticle graph that shows the same thing (besides wasting my battery)? Digital read out is nice but h-bird already has that and I can't see droping that kind of money for a digital depth when all I have to do is "look" on the flasher and see it.

Not convinced "YET" as there maybe some better features that may truly blow my mind but so far...not impressed!

[fisherman-andy]

What I wanna know is how long is battery life? Marcum has proven technology so im not gonna doubt any of it at this point. Me want this!

Its a Fad but its enough for me to want to sell my 3 flasher units HB-55, LX5, LX3. Well not all 3 units, maybe just 1. LOL. Just enough to be able to get my hands on one this coming Winter.