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MarCum and psychological ice fishing commercials

robert aldrich

By robert aldrich
in Ice Fishing

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robert aldrich Proficient

robert aldrich

Posted
Posted

I love my SHOWDOWN TROLLER FROM MarCum Technologies and i have had no problems with the SHOWDOWN TROLLER. Both designed and manufactured in the USA. I would never go out on to the ice without my SHOWDOWN TROLLER. I am open to other brands and willing to try them out. The reason why i am open to try other brands is because I took intro to mass communications and i saw that the tv commercials are set up to get the viewer to buy a product. They use psychological commercial to get the viwer to go and buy the product.

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Esox_Magnum Grand Master

Esox_Magnum

Posted
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I have owned Marcums long before I ever saw a comercial for them, I still mainly ignore most comercials no matter what it's for. If something does catch my interest from a comercial I'll resurch it before buying. All companies use comercials to try and convince you their products the best and what you should buy....

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Dave Grand Master

Dave

Posted
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Much like the product endorsements of sports stars, and in the case of the outdoors, "pro" fishing and hunting people. When they "endorse" a product, does that really influence what people buy? IMO, I hope not. They're usually getting paid for what they say. That's why I rely on real life, everyday people to tell me how the product worked for them (much like we all do here at HSO) and my own research to make buying decisions.

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Eric Wettschreck Grand Master

Eric Wettschreck

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Robert, just because Michael Jordon, Bro, Hank Parker, or Larry the Cable Guy endorses a product doesn't mean it's any good. It means these guys got paid to endorse a product.

I'm in the camp with the past few posters. Use some stuff, talk to average guys, and get some honest reviews on stuff before you buy.

Glad you like your troller.

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mww24 Experienced

mww24

Posted
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I'll chime in on this one. Last year Kevin Van Dam won the bassmaster classic in Louisiana on a Black and chartreuse KVD 1.5 Crankbait. Within days they were sold out of them everywhere and people were putting them on a popular auction and for sale sites and selling them for 4 and 5 times the original 6 or 7 dollar store price. We can all say that marketing and pro staff doesn't effect our decision in the products we chose but if we didn't see a lot of these products and commercials the idea would not be put into our heads to research and maybe or maybe not purchase items. The bottom line is this advertising scheme works. If commercials and pro staffers advertising products companies wouldn't spend millions to put it out there. Look to the right and left of this thread and see all the ads on this page alone. now how many threads do you look at and how often do the ads change. A lot of ads now are tailored to your internet browsing history. If you spend one hour looking at cabelas in the near future you will start seeing cabelas ads on websites you regularly surf. Facebook as well. We as people are the product facebook sells to advertising. Join fishing groups, look at hunting pages, research your wedding. You will start seeing ads for that same stuff popping up. It's all done to focus the ads to your liking to put it in your head to look into certain products. If advertising, commercials and pro-staff didn't work companies simply wouldn't do it. It may not work on everyone but it works on enough to make it cost feasible. Hope I didn't ramble or not make any sense.

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mww24 Experienced

mww24

Posted
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I think the psychological part may be the way they portray the guys endorsing the product. I remember the first year brian ''bro'' brosdahl started endorsing frabill. They had him all in black and yellow with the black sunglasses and an all black tracked wheeler standing on the ice with nothing in site. That image reminded me of like a moon landing. They portrayed him as using frabill gear to go where no other ice fisherman can go in my opinion. Then watch bro fishing the flw walleye tour wearing an egoo waffle shirt and being a lot more light hearted then helooked in the frabill ads. I for one love watching ads. I think there cool and let me see stuff. They have helped me to look into products I wouldn't normally have. But more often I read forums like this for real world opinions which is basically free advertising good or bad.

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Scott M Grand Master

Scott M

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You guys are too funny.

After giving an ice fishing seminar covering LakeFinder DNR Surveys and how to apply such information to how you approach a lake, I was shocked to have both beginners and life long anglers walk up to me afterwards not to ask about finer points of using free information and putting your #1 tool knowledge to work, but to instead take a look in my tackle box....Everybody's looking for the magic product. It's no wonder 10% of the fisherman catch 90% of the fish.

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