Nitro boats - Giving them away!

[hydro]

It sounds like they are going after the "20/20/20" market formula that Skeeter used in the '90s to build market share. Back then their target was the bass angler who lived in a $20K dwelling, drove a $20K pickup, and could justify a $20K bass boat. It worked very well at that time, and if you double the numbers it should just about adjust for inflation to today's dollar. Keep in mind that for every buyer who can tackle the payment on a new $60K rig, there are probably 10 who could swing the deal for a $40K boat. Also consider that the availability of credit, even for a qualified buyer is very tight these days and a lower total purchase price will enable more people to be able to finance and put a boat in the driveway.

If Nitro is targeting that market demographic, I say go for it because it will force the average market pricing down somewhat and increase the affordability for more buyers. The prices of new top line rigs have become simply ridiculous in light of where our economy is and let's face it, not many people can afford that much discretionary expense nowadays.

[CJH]

I agree. Any manufacturer that is bring price competition is a good thing for the consumer.

It would have been hard for alot of people to finance an expensive boat now anyways, whereas they have a much better shot at a lower price point.

It amazes me how expensive these boats have gotten.

[CJH]

I agree. Any manufacturer that is bringing price competition is a good thing for the consumer.

It would have been hard for alot of people to finance an expensive boat now anyways, whereas they have a much better shot at a lower price point.

It amazes me how expensive these boats have gotten.

[gregg52]

well i guess good luck to those who purchase a nitro

i would investigate wormdunkers post above alittle

[bassNspear]

why would you think there going so called "skip steps" becuase there pricing there boat way down???

[gregg52]

well if you understand business at all

there's

labor cost

material cost

marketing

etc..etc

all companys have those so if one is dramatically below the others somethings up

[Larson15]

It boils down to mass production. The more you build the cheaper they are to sell. The reason some boats are 60 grand is because there are very few of them built.

[bassNspear]

well if you understand business at all

there's

labor cost

material cost

marketing

etc..etc

all companys have those so if one is dramatically below the others somethings up

lol, thanks!

[CJH]

None of us know what the "real" margin is on any of these boats. Let's actually wait and see what the deals are before we start passing judgment.

[gregg52]

your right we dont

but a little common sense you tells you if 5-6 are in this price range

and heres one that LOOKS similiar for thousands less

i guess to me flags go up pretty fast

[Shawn Kellett]

Gregg you forgot mfg overhead. The more units you can pump through a building the more you amortize that cost out. Also look at LEAN manufacturing as ways to cut down on the costs.

Let's face it, none of us care HOW a boat is made so long as it's a quality product. If someone can cut costs through efficiency so much the better. Even if they're not made "one at a time."

[primetime49]

you actually do get what you pay for

the real impact is resale value of a boat

when a company builds as many boats as its next4 competetors combined they are obviously doing something right[in todays economy it happens to be features and yes PRICING

watch what happens for boat numbers here now that Tracker who is Nitro opens its own stores by the Crystal pierz byout

hopefully they will sell bass Pros gear at each one also

Yamaha has shut down its Celebrity boat mfr and will dedicate more to fishing which should help Skeeter ,also a Yamaha copany

remember Tracker is a mercury only company now but what if they added motor lines??

I know of two mfr starts in Mn this upcoming year for glass fish boats and ouple more want to step in so could get interesting for pricing and quality owners of these companys want to provide[when the economys real bad -start a new venture as your money isnt doing much nd talented workers are available