Cass Creek Game Calls Acquired by Nature Vision, Inc.

[Deitz Dittrich]

Cass Creek Game Calls Acquired by Nature Vision, Inc.

Brainerd, MN, September 21, 2007 - Nature Vision Inc., (NASDAQ: NRVN), innovators of Aqua-Vu underwater video cameras today announced the acquisition of Cass Creek International, LLC, based in Falconer, New York. Since 2003, Cass Creek has pioneered the electronic hunting game call and call training device category. With nearly 30-models Cass Creek calls feature an easy to operate hand-held unit that plays various actual wild game sounds, as well as calls made by champion game callers.

Cass Creek calls(Casscreek.com) are unique in that they allow hunters to change call selection anytime. In essence, hunters and wildlife enthusiasts can now "talk" to wild animals in the field, altering vocalization to match the situation. When compared side by side with other electronic calls, Cass Creek is head and shoulders above the pack with sound quality.

“We are very excited about the addition of Cass Creek to the Nature Vision family of outdoor recreation products,” says Jeff Zernov, Nature Vision, Inc. president and CEO. “As we've been telling our investors, our goal is to build a "three legged stool" consisting of ice fishing products, hunting products and fishing/marine products. Cass Creek will become the platform brand for our hunting products division and contribute to our efforts toward level-loading revenues throughout the year. There are a great number of synergies between the two companies, and this acquisition will prove to be a win-win for all existing product lines.” Based on the audited results for the year ended December 31, 2006, Cass Creek generated over $2.4 million of net sales, which produced gross profits at a rate of over 43%. Nature Vision, Inc. intends to fully integrate the acquisition into its’ Brainerd facility in the very near future. The asset purchase agreement, with an acquisition cost of approximately $2.45 million, includes terms that provide for bank and seller financing.

“Our due diligence revealed that Cass Creek was the category leader in electronic game calls,” Zernov continued. “The building blocks are in place for solid, long term growth. This category is very young with a great growth potential that we plan to cultivate.”

Nature Vision, Inc., a publicly held corporation headquartered in Brainerd, Minnesota, created Aqua-Vu, the first self-contained underwater viewing system in 1997. Founded by President/CEO Jeff Zernov, Nature Vision, Inc. continues to reinvent the outdoor experience. Visit www.naturevisioninc.com for more information on Nature Vision Inc. and its products.

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[Hotspotter]

Great news Deitz, thanks for letting us know!

It seems like Nature Vision has been testing the hunting side of things more recently, and it's great to see. I currently own the NWTF Digital Turkey scale, and love the thing. No more birds slipping off of the "hook" for your avg. fishing scale, plus it scores your bird for you on-the-fly.

Looking forward to seeing what offerings from Cass Creek they put forth this fall.

Joel