Lowrance

[Central Bassman]

I stopped in at one of the GM store the other day and was talkin to the kid there about why the lowrance loctor have goin sale and he said he had heard that someone had bought them out??? anyone know if it true or false. He said his course was good so just kinda wondering what or if anyone esle has heard anything????

[RK]

Hiya -

Yeah, Lowrance was bought, by a Swedish avionics company that was mainly interested in their aviation lines. From what I'm told (by pretty well-connected people) the effect on their marine business will be minimal...

Cheers,

Rob Kimm

[Central Bassman]

so is the lowrance name goin to be gone then??? Why did they sell out???

[RK]

Hiya -

They won't be changing their name... The deal is really a merger more than a buyout. Darrell Lowrance is the CEO of the combined company. I think I said in my first post that the parent company was Swedish - it's Norwegian actually. The merger is between Lowrance and Simrad Yachting, which sells high end and commercial marine electronics. Simrad is owned by the Norwegian holding co... Lowrance will be a wholly-owned subsidiary.

Like I said though, from the folks I've talked to at Lowrance, there won't be much noticable difference in the sport marine market. They're rolling out their '07 models right now...

Cheers,

Rob Kimm

[Central Bassman]

Well im glad to hear that. I Love the Lowrance locator and when i order my new ranger this Winter that what its goin to be full of!!!!!