Black Betty Program, who is gonna use?

[castmaster]

Yeah its more than close!

I doubt Otter had "a million complaints" about their original flip over houses. Yet 15+ years later here we are with new Otter houses that are just a bit different from the originals.

See, the biggest influence on design improvements and modifications comes from consumer feedback. BOTH good and bad. Folks letting the company know they like the product but it would be a little better if they changed this or tweaked that.

13 Fishing released a limited # of these reels last year, when they could have sold many more. They did that knowing it was a completely new product for them, and that with feedback from customers who were out using the reel in various real life conditions they would likely have improvements/modifications to be made. A great example of an obvious one is the new "fender" that one can add on for those who like to hold with a "pencil grip".

Seems to me that was a pretty easy thing to see, and the main reason most folks dont buy a product in its inaugural season.

Please show me a single product of a completely new design that isnt subsequently improved upon after getting the product into the hands of consumers.