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Today's Mystery??!


Ufatz

Question

I am baffled. I see the beer commercials where they talk about the can changing color. How?

Picked up a brew yesterday and it said "cold activated can". Huh? How does cold "activate" a can?

And, aside from the marketing whiz bang effect....what is the point??

Oh. A final thought. Remember in the old days, for decades and decades, the beer companies talked about their "aging process" and how important it was?

Then overnight they tossed it aside and your beer had to be FRESH.....like made yesterday! Ha Ha.

I do not actually consume the stuff......just curious.

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