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Berkley purchased Stren fishing line


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I just read that Berkley purchased Stren. It will be interesting to see how they market the lines now.

By the way, I read this on the Bass Fishing Home Page (Other Topics).

I just thought it was pretty interesting since Berkley and Stren have been competing against each other for so long.

I wonder if it is possible for other lines to complain about anti trust. Is it possible to have a monopoly on fishing lines? LOL.

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This was the article or press release... Very interesting. I'm excited about the news!

Berkley Buys Stren 2/11/2004
In June of last year, Pure Fishing -- which includes Berkley, SpiderWire, Fenwick, Abu-Garcia and numerous other brands -- sold a chunk of itself to raise capital for more acquisitions. Yesterday it announced the acquisition of Stren, a longtime rival of Berkley's Trilene line brands.

Pure Fishing majority owner Tom Bedell told The Sioux City (Iowa) Journal that Stren was a good match for Berkley. Stren has more than 700 SKUs of fishing lines amounting to about 95 percent of its sales, while Pure Fishing's sales are about 25 percent fishing line and 75 percent rods, reels and other tackle items, Bedell said. "Combining the Stren brand with our already-strong capabilities in product innovation will further advance the performance we can deliver to anglers."

Bedell didn't say how many jobs would be moved to Spirit Lake from Stren's Madison, N.C. headquarters. "We concluded the purchase just this weekend and have a transition team just now studying what manufacturing we want to move to Spirit Lake," he said, but added: "We are in the heart of the fishing tackle-buying season and need to get up to speed fast."

Stren was at one time owned by DuPont, but on Dec. 1, 1993 was sold along with Remington Arms Co. to RACI Acquisitions -- a company organized by the New York investment firm of Clayton, Dubilier and Rice -- for approximately $300 million.

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  • Your Responses - Share & Have Fun :)

    • If you fish the river it could. Ive done it and seen it done multple times. Hit a log that is.
    • could that happen???? yea probably, but unlikely.   i've been chopping or helped or watched cutting spearchucking holes since i've been about 8-10 years old, i'm 65 now, and never remotely seen it happen. ''closest i came was cut a spearhouse hole, plopped the house over it and ended up with a deadhead right smack in the middle of it. the top of the log about 4 ft below the ice!!!!!! 
    • That would be nice til you caught a log frozen in the ice and broke both your arms and your back.
    • Screw your little toy e-augers and chain saws!  😏  😆          
    • the wife and I took a little drive to Arkansas for one more ride. 
    • I get where your coming from Leech. There are some gray areas and loopholes and they know how to work them. These youtube people they want you to be angry, it all plays right into their revenue.   The thing with these youtubers is they unfortunately  have a mass following and they will tell all their fans to show up at the DNR offices, court house, call the office phones etc. And it just drives up their following, youtube views etc. and the result is just more revenue for the youtube channel and people get sucked right in (myself included). Like I said love him or hate him he's generating significant income by doing it and its like a bad car wreck you just cant look away.    In some cases the DNR getting involved the risk outweighs the reward if you get my drift. look at the crowds that came out for him over a misdemeanor jet ski fine in TN. It looks like its straight out of the movie "Time to kill" lol:   More:  
    • Another reply from the DNR Capt.  Sounds like their a bit afraid to dig in and get what the need to prosecute.   Mr. Beeeped-out  😉 I do want to thank you for your time in researching and sending us the information.  The second video in particular involves the CBoyz near Cormorant Village in Becker County.  If you watch many of their videos they are full of violations.  We have met with the County Attorney’s Office and we have been told that unless we can provide a date/time of the actual event they will decline to prosecute.  We have identified many of the players in these videos but only have a date/time of the video release and not the actual date and time.  We have also made contact with them and taken enforcement action in many of their videos.  They are not afraid to film our officers in action.  In addition the first video was a year or two old if I recall.  I will not disagree that when looking at the video there is areas of concern but unless we can observe the damage and be able to testify in court that the wetland was damaged we would likely not be successful in prosecution.  We will continue to monitor their activity and if observed causing damage we will be taking enforcement action.  We appreciate and share your concerns.  If you have any additional information please forward to us.  Capt. Seefeldt   These Jackwads!    
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