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Rapala buys Strikemaster


Walleye Guy

Question

Bolstering its already solid ice fishing selection, Rapala VMC Corporation (Rapala) announces it has acquired the assets of Minnesota-based StrikeMaster Corporation, the leading supplier of ice augers in the United States. In a symmetrical maneuver, Rapala also acquired the Mora ICE brand – Europe’s preeminent name in ice augers and cutting blades – from Mora of Sweden AB (Mora, Sweden).

“We have jumped into the winter business with both boots!” exclaimed Tom Mackin, President of Rapala USA. “Now we have the ability to reach anglers during all seasons. Our new ice fishing lineup is quite extensive with tackle and accessories, augers, electronics and more. These acquisitions are directly in line with our core competencies and a perfect fit to the Rapala family of brands,” said Mackin.

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