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Map pricing for flashers



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The chances of seeing Vex or Marcum below map pricing is unlikely. Almost every year they sell out. Many people were disappointed because they waited for a sale price that never happened. Result no locator for the season.

Buy it now / not later.

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Just for everyones information MAP pricing does not keep anyone from selling a unit for any price they choose.

MAP stands for minimum advertised price. It only means that dealers are not allowed to advertise a price lower than MAP or they can be cut off as a dealer.

Any dealer can sell a Vexilar or a Marcum for $99.00 if they so choose. They just cannot advertise it for less than MAP.

Telling a dealer that it cannot be sold for less than a certain price is called price fixing and is highly frowned upon by the FTC, as well as states Attorney Generals.

So you are welcome to wheel and deal in the store but do not expect to see them advertised for less. Also be aware that the markup on marine electronics is relatively small compared to most items. grin.gif

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Ed "Backwater Eddy" Carlson

Backwater Guiding
"ED on the RED"
[email protected]

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