What do YOU consider a good cost? I have a couple Thorne Bros. rods, along with several other brands, including the original Berkley Genz sticks and the Jason Mitchell rods. All are very nice rods, and will do what you expect them to do. It comes down to what each person feels comfortable with spending on a ice rod. To purchase a Thorne Bros. rod it will cost you roughly $100 or more for a rod/reel combo, compare that to the Jason Mitchell rods, you could have two JM combos set up for the price of one TB. You really can't go wrong with either the Jason Mitchell rods or the Thorne Bros. rods as both will catch fish.