I also saw that on a fishing show over the weekend. I've been reading reviews for the last couple of days. PROS: light weight, no gas, good for early ice(maybe 6-12 in), quiet, no exhaust fumes in your shack, inexpensive assuming you have 18V cordless drill and hand auger ($15-$18 for the adapter). CONS: cannot drill many holes per battery(varies by conditions), works best on smaller diameter augers, strain on wrist(people said they had to be very careful at the end of the hole as the auger has a tough time breaking the last bit of ice), probably should buy or make a handle to stabilize and prevent auger from falling down hole, also, some people had to grind the piece that fits in the chuck for a better grip. I have not personally tried this but think I'm going to.